About us
Enhance Your Wellness
Write one or two paragraphs describing your herbal products or services. To be successful your content needs to be useful to your readers.
Start with the customer – find out what herbs they need and give them the right blend.
Discover New Herbs
Write one or two paragraphs describing your herbal products or services. To be successful your content needs to be useful to your readers.
Start with the customer – find out what herbs they need and give them the right blend.
Our Story
Meet our team
Dedicated professionals driving our success
Tony Fred
Chief Executive Officer
Founder and chief visionary, Tony is the driving force behind the company. He loves to keep his hands full by guiding sourcing, product development, and customer experience for our herbal line.
Elena Brooks
Chief Commercial Officer
Mich loves taking on challenges. With his multi-year experience as Commercial Director in the natural products industry, Mich has helped the company get where it is today. Mich is among the best minds.
Aline Turner
Chief Technical Officer
Our herbal team is led by passionate specialists who source, blend, and share premium botanicals with care. They support growers, customers, and a growing community of wellness-focused partners.
Iris Joe
Head of Finance
Our sourcing team, with deep botanical expertise, helps us track quality, pricing, and supply with ease. They are committed to growing our success and bring trusted industry knowledge to help the company thrive.